Before You Get Started
Press Play below to start the video for section Two!
(Don’t Forget: You can select “Full Screen” in the right hand corner.)
FIRST, WATCH THE PART TWO VIDEO.
AFTER YOU WATCH THE VIDEO
GO ON TO THE NEXT STEPS:
3. In Your Workbook: Look up or write down your personal and/or business Mission Statement and Vision Statement.
What are the core values of your organization or brand?
Place a list of these in your Workbook for reference in the next steps.
4. Do you have pre-existing marketing or promotional materials to work with?
If you do have digital files, place these in an easy to locate folder. We recommend using a service like Google Drive or DropBox so you can access your content from any computer or device you choose.
If you are an independent service provider, gather any professional head shots, photos, logos, or other branding you may have at this time.
5. In your Workbook: Create your list of Functions and Features.
What problem does your project, service, or business solve?
How do your clients / customers feel after interacting with your brand?
What value do your bring to your community, industry, or profession?
What sets you apart from your competitors or similar brands?
Write down as much as you can in your Workbook for reference in the next steps.
6. What tools do you have to create your content?
Take a quick mental inventory of your options and find out which ones fit your needs best.
Does your phone have high speed internet connectivity and a high quality camera for photos and video?
Does your tablet have a camera for pictures and videos?
Do you have a graphics editing option such as Canva or Photoshop?